Our People
Our Lead Ambassadors, who are our members’ CEO or equivalent, and our General Ambassadors, in plural roles, are thought leaders who actively support the introduction of best practice across the wider business community.
Lead Ambassadors
General Ambassadors
Board of Directors
Tara Cemlyn-Jones
Chief Executive Officer
Tara Cemlyn-Jones, 25x25 Chief Executive Officer, is a fintech specialist and former investment banker. Prior NED at Crossword Cybersecurity Plc. Tara is committed to improving sustainable ESG practice and measurement.
Paras Anand
25x25 Non-Executive Director
Paras Anand, 25x25 Non-Executive Director, Chief Investment Officer at Artemis Asset Investment Management, previously Chief Investment Officer Asia-Pacific at Fidelity International based in Singapore. Paras is a long-term sponsor of Diversity, Equity and Inclusion and sustainable investment.
Simon Collins
25x25 Non-Executive Director
Simon Collins, 25x25 Non-Executive Director, Simon is the Chair, Rubrick Group, Decoded, Big Technologies. Simon is also NED at the Royal Air Force, on the BNP Paribas Advisory Board and was previously Chair and Senior Partner at KPMG. He is a long-term advocate of gender-balance.
Gillian Elcock
25x25 Non-Executive Director
Gillian Elcock, 25x25 Non-Executive Director. Founder of Denny Ellison. Previously, Equity Research Analyst at Putnam Investments and Insight Investment. Currently NED Melrose Industries, International Biotechnology Trust, STS Global Income & Growth Trust, Octopus Apollo VCT and CFA Society of the UK.
Karin Hoeing
25x25 Non-Executive Director
Karin Hoeing, 25x25 Non-Executive Director, Karin is the Group ESG, Culture & Business Transformation Director, BAE Systems, previously at Schlumberger, an oil & gas company, where she was President of Wireline. Karin is also a NED at Smiths Group plc and an expert on organisational culture and transformation.
Tracey McDermott
25x25 Non-Executive Director
Tracey McDermott, 25x25 Non-Executive Director, Tracey is the Group Head, Conduct, Financial Crime and Compliance at Standard Chartered, previously Acting Chief Executive at the Financial Conduct Authority (FCA). Tracey also chairs the Net Zero Banking Alliance. She cares deeply about ethics, fairness and social mobility.
Data Analytics Advisory Board
Simon Collins
NED RAF, NED MOD, former Chair KPMG
Simon Collins, 25x25 Non-Executive Director, Simon is the Chair, Rubrick Group, Decoded, Big Technologies. Simon is also NED at the Royal Air Force, on the BNP Paribas Advisory Board and was previously Chair and Senior Partner at KPMG. He is a long-term advocate of gender-balance
Raif Jacobs
EIR at Inovia Capital
Raif Jacobs, joined April 2022. Raif is an EIR at Inovia Capital, previously Global CFO at Deliveroo and Head of the EMEA Finance Leadership team at Google. Raif has invested in and advised tech companies for over two decades.
Karima Noren
Co-Founder of The Privacy Compliance Hub
Karima Noren, joined May 2022. Karima is a Co Founder of The Privacy Compliance Hub. After leaving Google, where she was Head of Emerging Markets, she founded The Legal Pod. Karima is passionate about taking the complicated and making it simpler.
Katie Brewis
Commercial Finance Director at Google
Katie Brewis, joined May 2022. Katie is a Commercial Finance Director at Google and champion of sustainability. Outside Google, she works with several organisations on social mobility and addressing climate change.
Sabine Azancot
Sabine Azancot, joined October 2023. Sabine was prior UK General Manager at Afiniti. She has worked in Investment Banking (JP Morgan), Strategy Consulting (Bain & Company), Digital & Tech Advisory (IBM) and in senior operational & GM roles for tech driven innovative businesses and corporates, Vodafone and Woolworths (Australia).