Our People

Our Lead Ambassadors, who are our members’ CEO or equivalent, and our General Ambassadors, in plural roles, are thought leaders who actively support the introduction of best practice across the wider business community.

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Lead Ambassadors

General Ambassadors

Board of Directors

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Tara Cemlyn-Jones

Chief Executive Officer

Tara Cemlyn-Jones, 25x25 Chief Executive Officer, is a fintech specialist and former investment banker. Tara is also a NED at Crossword Cybersecurity Plc. Tara is committed to improving sustainable ESG practice and measurement.

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Paras Anand

25x25 Non-Executive Director

Paras Anand, 25x25 Non-Executive Director, Chief Investment Officer at Artemis Asset Investment Management, previously Chief Investment Officer Asia-Pacific at Fidelity International based in Singapore. Paras is a long-term sponsor of Diversity, Equity and Inclusion and sustainable investment.

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Simon Collins

25x25 Non-Executive Director

Simon Collins, 25x25 Non-Executive Director, Simon is the Chair, Rubrick Group, Decoded, Big Technologies. Simon is also NED at the Royal Air Force, on the BNP Paribas Advisory Board and was previously Chair and Senior Partner at KPMG. He is a long-term advocate of gender-balance.

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Karin Hoeing

25x25 Non-Executive Director

Karin Hoeing, 25x25 Non-Executive Director, Karin is the Group ESG, Culture & Business Transformation Director, BAE Systems, previously at Schlumberger, an oil & gas company, where she was President of Wireline. Karin is also a NED at Smiths Group plc and an expert on organisational culture and transformation.

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Tracey McDermott

25x25 Non-Executive Director

Tracey McDermott, 25x25 Non-Executive Director, Tracey is the Group Head, Conduct, Financial Crime and Compliance at Standard Chartered, previously Acting Chief Executive at the Financial Conduct Authority (FCA). Tracey also chairs the Net Zero Banking Alliance. She cares deeply about ethics, fairness and social mobility.

Data Analytics Advisory Board

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Simon Collins

NED RAF, NED MOD, former Chair KPMG

Simon Collins, 25x25 Non-Executive Director, Simon is the Chair, Rubrick Group, Decoded, Big Technologies. Simon is also NED at the Royal Air Force, on the BNP Paribas Advisory Board and was previously Chair and Senior Partner at KPMG. He is a long-term advocate of gender-balance

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Raif Jacobs

EIR at Inovia Capital

Raif Jacobs, joined April 2022. Raif is an EIR at Inovia Capital, previously Global CFO at Deliveroo and Head of the EMEA Finance Leadership team at Google.  Raif has invested in and advised tech companies for over two decades.

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Karima Noren

Co-Founder of The Privacy Compliance Hub

Karima Noren, joined May 2022. Karima is a Co Founder of The Privacy Compliance Hub. After leaving Google, where she was Head of Emerging Markets, she founded The Legal Pod. Karima is passionate about taking the complicated and making it simpler.

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Katie Brewis

Commercial Finance Director at Google

Katie Brewis, joined May 2022. Katie is a Commercial Finance Director at Google and champion of sustainability. Outside Google, she works with several organisations on social mobility and addressing climate change.

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Sabine Azancot

Sabine Azancot, joined October 2023. Sabine was prior UK General Manager at Afiniti. She has worked in Investment Banking (JP Morgan), Strategy Consulting (Bain & Company), Digital & Tech Advisory (IBM) and in senior operational & GM roles for tech driven innovative businesses and corporates, Vodafone and Woolworths (Australia).

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