Privacy Policy

Welcome to 25×25 Limited’s privacy policy.

We respect your privacy and are committed to protecting your personal data. This privacy policy will tell you how 25×25 Limited collects and processes your personal data through your use of this website and how we look after your data.

25×25 Limited is the controller and responsible for your personal data (collectively referred to as “25×25”, “we”, “us” or “our” in this privacy policy).

We keep our privacy policy under regular review. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

What data do we collect?

We may collect, use, store and transfer the following different kinds of personal data about you:

  • First names, last names.
  • Job titles.
  • Gender
  • Email addresses.
  • Technical data such as internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform.
  • Usage data on how you use our website.
  • Your preferences in receiving marketing from us and our third parties and your communication preferences.

We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions or health). Nor do we collect any information about criminal convictions AND OFFENCES

How we collect your data

We may receive personal data directly from you (for example, when you fill out a form on our site, or correspond with us in person, or by phone or email).

We may also receive personal data from the organisation you work for, for example if they join 25x25 as a member, or use our benchmarking services.

We also receive personal data from:

  • Automated technologies or interactions: As you interact with our website, we will automatically collect technical data about your browsing actions and patterns. We collect this data by using cookies. Please see our cookie policy for further details. 
Why we use your personal data

We use your personal data for the following purposes:

  • To register you as a member.
  • To manage our relationship with you which will include notifying you about changes to our terms or privacy policy.
  • To provide our services, including our benchmarking tool, and creating and sharing benchmarks (comprising aggregated, pseudonymised or anonymised data).
  • To administer and protect our business and this website (including troubleshooting, data analysis, system maintenance, support, reporting and hosting of data).
  • To deliver relevant website content to you and measure or understand the effectiveness of the advertising we serve to you.
  • To use data analytics to improve our website, marketing, user relationships and experiences
Our legal basis for processing your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests, including our legitimate interest in fulfilling any agreement we have with the organisation you work for, and for the other purposes set out above.
  • Where we need to comply with a legal obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message where required by law. You have the right to withdraw consent to marketing at any time by contacting us.

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their content or privacy statements.


Please see our cookies policy.

International transfers

Some of our external third parties are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data under UK law.
  • Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK.

Please contact us if you would like further information on the specific mechanism used by us when transferring your personal data out of the UK.

How we protect your data

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

While we endeavour to always protect our systems, sites, operations and information against unauthorised access, use, modification and disclosure, we cannot guarantee that any information, during transmission or while stored on our systems, will be absolutely safe from intrusion by others, such as hackers.

How long will you keep my personal data for?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

Your legal rights

You have various rights in connection with our processing of your personal information, each of which is explained below.

  • Access. You have the right to request a copy of the personal information we are processing about you. For your own privacy and security, in our discretion we may require you to prove your identity before providing the requested information.
  • Rectification. You have the right to have incomplete or inaccurate personal information that we process about you rectified.
  • Deletion. You have the right to request that we delete personal information that we process about you, except we are not obliged to do so if we need to retain such data in order to comply with a legal obligation or to establish, exercise or defend legal claims.
  • Restriction. You have the right to restrict our processing of your personal information where you believe such data to be inaccurate, our processing is unlawful or that we no longer need to process such data for a particular purpose, but where we are not able to delete the data due to a legal or other obligation or because you do not wish for us to delete it. In such case, we would mark stored personal information with the aim of limiting particular processing for particular purposes in accordance with your request, or otherwise restrict its processing.
  • Portability. You have the right to obtain personal information we hold about you, in a structured, electronic format, and to transmit such data to another data controller, where this is (a) personal information which you have provided to us, and (b) if we are processing that data on the basis of your consent or to perform a contract with you and (c) the data is processed by automated means. Additionally, you have the right to require us to transmit such personal data directly to another controller, where technically feasible. This right is not applicable if it adversely affects the rights and freedoms of others.
  • Objection. Where the legal justification for our processing of your personal information is our legitimate interest, you have the right to object to such processing on grounds relating to your particular situation. We will abide by your request unless we have compelling legitimate grounds for the processing which override your interests and rights, or if we need to continue to process the data for the establishment, exercise or defence of a legal claim.
  • Withdrawing Consent. If you have consented to our processing of your personal information, you have the right to withdraw your consent at any time, free of charge. This includes where you wish to opt out from marketing messages.

If you wish to exercise any of the rights set out above, please contact us using the details set out below.

Changes to this Privacy Policy

We reserve the right to change our Privacy Policy from time to time.

Contact details

If you have any questions or concerns about this privacy policy or our privacy practices, please contact 25×25 Limited in the following ways:

Full name of legal entity: 25×25 Limited

Email address:

Correspondence address: Hw Fisher (Accountants), Acre House, 11-15 William Road, London, United Kingdom, NW1 3ER

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues. The ICO can be contacted as follows:

Telephone: +44 0303 123 1113

Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.